November 2008

PTA Launches News about New National PTA Credit Card
PTA NEWSWIRE – You can now show your PTA colors with the new National PTA credit card.  This week PTA launched a news release announcing that it has selected OneCause, a simple program allowing schools to earn contributions from everyday shopping, to provide the official PTA Visa® Platinum credit card.  OneCause will contribute 1 percent of every purchase to PTAs nationwide.  The card becomes available to supporters on Nov. 20th 2008. To apply for the National PTA credit card or join OneCause, visit www.onecause.com/onevoice.

View the news release here.

Health is Cool in School
PTA NEWSWIRE - News about local PTA's focusing on heathier programs and fundraisers, as well as PTA Healthy Lifestyles Month was reported in the News & Observer from North Carolina. The article is a direct result from National PTA media relations activities and relationships. View this great article here which features news about a PTA that received a Healthy Lifestyles Award from National PTA!

PTA Demands Recount of Votes

PTA NEWSWIRE - Believe it or not that was the headline of our PTA Healthy Lifestyles Month kick-off news release this week.  The release led with a creative approach taken by a local PTA school for a healthy lifestyle event.  It was so creative it was one of only 22 PTAs nationwide that received a grant from National PTA.

View the kick-off news release here and view the list of winners here. 

See Recent Coverage below for related news coverage.

PTA Adds New Ambassador at Gala

PTA NEWSWIRE – International multi-platinum recording artist and Billboard star CeCe Peniston became National PTA’s newest Ambassador.  The announcement at PTA’s Commitment to America’s Children Gala before her special performance which included a snippet of a song she’s recording for PTA, called “Above Horizons.” Also at the event, Mathew and Tina Knowles were presented the esteemed National PTA Commitment to America’s Children Award for their work across the country on behalf of families and children in need.  View the news release, photos and videos here.

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CeCe Peniston Gala Video

See Recent Coverage below for related news coverage.

PTA and Friends Battle Flu

PTA NEWSWIRE – PTA and Novartis Vaccines officially announced to media this week a national public health initiative for influenza vaccination for school-aged children, their families and teachers. In an effort to support the Centers for Disease Control and Prevention’s (CDC) broader influenza vaccination recommendations, PTA has partnered with Novartis Vaccines and Flu Busters, an on-site vaccinations provider, for a nationwide influenza vaccination campaign called "Let’s Fight Flu Together!"
View the full news release here.

View the video here

The news video appeared on several DTV networks, including:

The Biggest PTA Movie Night Ever

PTA NEWSWIRE - PTA and HP tomorrow will announce one of the largest nationwide movie night events ever created for schools. More than 3,000 schools across the country will participate in "PTA Movie Night Live," the first nationally coordinated event where families in local communities across the country are coming together to enjoy a free showing of DreamWorks Animation's "Kung Fu Panda," only days after the film's DVD release. "PTA Movie Night Live" also helps promote awareness of PTA's new online video store www.PTAVideoStore.com - a tool to help parents and families navigate the digital entertainment landscape by creating a safe destination where families and kids can purchase DVDs and TV shows.

View the full news release at www.pta.org tomorrow morning.
Listen to the radio news release here.

PTA NEWSWIRE – Don’t miss this month’s issue of EBONY MAGAZINE.  You’ll find a familiar face on page 40 in the “Speaking of People” section.  As a direct result of strong PTA media relations, Ebony featured the selection of Byron Garrett as National PTA’s first-ever African-American, male chief executive officer. An excerpt is below.  The issue is on newsstands now!

Byron Garrett is proof positive that you don’t have to be married with children to dedicate your life to improving the state of education in America…

PTA NEWSWIRE – South Carolina PTA representatives were featured in an informative news package about PTA’s Let’s Fight Flu Together Campaign.  As a direct result of effective media relations activities, South Carolina PTA President Phil Clark secured an interview for the news piece and conveyed powerful messages concisely. View the video here.

PTA NEWSWIRE – National PTA President Jan Harp Domene participated in a Dr. Phil Show recently about cyberbullying.  Dr. Phil tackled this topic head on with his son Jay, whose new book, Jay McGraw’s Life Strategies for Dealing with Bullies, offers action-oriented plans.
See information about the show here.

PTA NEWSWIRE –  National PTA Chief Executive Officer Byron Garrett participated in an interview for an article during a recent visit to Phoenix.  The article focused on education funding and education partnerships. 
Read the full article here.

PTA NEWSWIRE – In her Rhythm & Views Blog, Rhonda Swan featured the news about National PTA’s newest Ambassador, CeCe Peniston, and the PTA’s Commitment to America’s Children Gala.  She also blogged about Mathew and Tina Knowles received the esteemed National PTA Commitment to America’s Children Award. 
See the entire entry blog here.

PTA NEWSWIRE – The news about Mathew and Tina Knowles receiving the National PTA Commitment to America’s Children Award hit the entertainment industry.  Two target entertainment media outlets reported about the award announcement. 
See the Top 40 Charts article here.
See the ContactMusic.com article here. 

PTA NEWSWIRE – National PTA President-Elect Chuck Saylors’ participation in the “No Father Left Behind” dinner during a recent visit to Florida was reported in a local paper. The event was cited as “one of the most influential nights in Broward County education history.

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