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PTA Coverage

June 2010

National PTA Convention 2010

PTA NEWSWIRE - The activity at the 114th National PTA Convention and Exhibition in Memphis, Tenn. made major news headlines across the country. Much of the Convention’s media buzz focused on key education and child safety issues. Unprecedented news of a Facebook partnership; the induction of Puerto Rico PTA as the Association’s first Spanish Language charter; as well as dynamic keynote addresses delivered by Arne Duncan, U.S. Secretary of Education; Tichina Arnold, National PTA Advisory Board member and other notable child advocates garnered coverage in major media outlets.

Coverage


WDTN-TV
NBC–DAYTON, OH (64)

WGHP-TV
Greensboro, NC (46)
 

KBFX-TV
Bakersfield, CA (125)



WREG-TV
Memphis, TN (50)

These Major Outlets Also Reported National PTA Convention News

     

     

     
   

Radio coverage

 

     

 


By the Numbers
Ad equivalency rate: $45,746 (amount it costs to purchase equal advertising space)
Media impressions: 384,614 (number of people who read the column based on circulation)
*Radio Numbers N/A*

 
   PRINT COVERAGE


Secretary of Education asks men to "step up"


Gates official calls for raising bar on education standards


Education Sec. Duncan Visits Tennessee


Beyond Bubble Tests and Bake Sales: Secretary Arne Duncan's Remarks at the 114th Annual National PTA Convention


Memphis at center of PTA universe with national convention


Former Colts coach Dungy talks to PTA

By the Numbers
Ad equivalency rate:$69,718.29 (amount it costs to purchase equal advertising space)
Media impressions: 23,106,230 (number of people who read the column based on circulation)

 
   NATIONAL PTA & FACEBOOK PARTNERSHIP

PTA NEWSWIRE – Over 1000 media outlets reported on the formal partnership between National PTA and Facebook to promote responsible and safe internet activity. The news coverage, a PTA Newsroom record breaking initiative, continues to position PTA as a leader on key issues such as cyber bullying and internet safety for children.


News First NY1
New York, NY (1)

WRAL-TV
Raleigh-Durham, NC (26)
   

WTVM-TV
Columbus, GA (128)

WRC-TV
Washington, DC (9)
   

WPIX-TV, CW
New York, NY (1)

WGHP-TV
Greensboro, NC (46)
   


Are your kids safe online? Facebook, PTA want to make sure


PTA, Facebook to Promote Web Safety


PTA, Facebook Will Promote Responsible Net Use


National PTA and Facebook Announce Partnership


PTA, Facebook to promote Web safety


PTA Joins With Facebook To Promote Internet Safety


Startup plans safer social-networking haven for teens


PTA Joins With Facebook To Promote Internet Safety


Facebook and National PTA join forces on online child safety

These Major News Outlets Also Reported National PTA Facebook Partnership

     
     
     
   
     

By the Numbers
Ad equivalency rate: $700,380.38 (amount it costs to purchase equal advertising space)
Media impressions: 325,064,864 (number of people who read the column based on circulation)

 
   NATIONAL PTA MILLION HOURS OF POWER


PTA NEWSWIRE – Yet another Convention highlight was the launch of Million Hours of Power, an initiative to inspire 350,000 American men to dedicate three hours of service to the education, health and well-being of children. This initiative, congruent with the Association’s focus on male involvement, gained recognition from U.S. President Barack Obama.

Click here for more on Million Hours of Power Initiative.


Watch President Obama’s remarks
.


Read transcript of President Obama’s remarks here.

 

By the Numbers
Ad equivalency rate: $6,882 (amount it costs to purchase equal advertising space)
Media impressions: 1,005,292 (number of people who read the column based on circulation)

 
   NATIONAL PTA WELCOMES PUERTO RICO PTA

PTA NEWSWIRE – During Convention, Puerto Rico PTA was inducted as the 55th Congress of the Association -- the first Spanish-language Congress in the Association's history.

Popular newswires picked up the release.


National PTA Introduces Puerto Rico PTA at National Convention


National PTA Introduces Puerto Rico PTA at National Convention


National PTA Introduces Puerto Rico PTA at National Convention

 
   NATIONAL PTA REFLECTION ARTS PROGRAM ANNOUNCES NATIONAL WINNER

PTA NEWSWIRE – National PTA Announced the winners for its Reflections Arts Program. In its 40 year, the arts program is the country’s longest running arts in education program, with more than 500,000 submissions from students across the nation who participated in this year’s program, themed “Beauty is…” Only six finalists were awarded a certificate, medallion, and $800 for their winning entry.


Channel 3 Eyewitness News

By the Numbers
Ad equivalency rate: $14,481.05 (amount it costs to purchase equal advertising space)
Media impressions: 3,059,359 (number of people who read the column based on circulation)

 
   SOCIAL MEDIA COVERAGE

Social Media Updates...

PTA NEWSWIRE – The 114th National PTA Convention was a social media affair. From live tweets and blogs; mobile polls and general updates; webcasts; and passionate online discussions, there was high energy that reached across the digi-scape. We debuted our PTA Blogger Café to host popular authors and bloggers from Sue Scheff, Dad Labs and Parenting to share the PTA experience with their audiences. Parent Involvement is a movement and our social media activities are taking it online.

Check out our virtual connections…


One Voice Blog
There have been remarkable changes with PTA One Voice Blog. View recent entry of President Chuck Saylors who writes about Sarah Brown Wessling, 2010 National Teacher of the Year.
View PTA blog here.

Facebook

The Parent Teacher Association Facebook fan page shared news and allowed for direct feedback. Here’s a portion of the conversations around passionate issues:

National PTA inducted Puerto Rico PTA as the 55th Congress —the first Spanish-language Congress in the association’s history. #ptacon2010
Ileana Reha
Que bueno! Finalmente! El PTA es bien necesitado en PR. ♥

Darlene Sanchez Harris
Bienvenidos Puerto Rico!!

Felicia Stewart Bailey
¡Las felicitaciones y da la bienvenida Puerto Rico! estamos contentos dar la bienvenida como nuestro más nuevo Congreso de nuestra asociación maravillosa!

National PTA and Facebook Announce Partnership!
Renee Zucano D'Agostino
This is a commendable effort to bring this issue to the forefront.Many schools touch on this topic but dont really take enough time to educate about the dangers of surfing the internet and unfortunately,some kids wont take it seriously enough unless presented in a structured setting by a seemingly authoritative individual (yes, parents apprieciate... See More pamphlets but some children,I believe are more receptive to Teachers and the like...Kudos and THANKS to the PTA and Facebook>I hope Nyack Public School will implement this program through our PTA. :)

Sue Grodek
CNN picked this up!

Judge Glenda Hatchett (TV's "Judge Hatchett") will serve as keynote speaker for the EMLC luncheon
Carlus Martin
I was fortunate to be at the EMLC 2010, and had the honor to hear Judge Hatchett speak. She is an awesome WOMAN OF GOD and her words were very inspiring. Thank you Judge Hatchett!!

Convention Webcast
Stephanie Mason Gray
So glad you still have everything posted. I am still trying to decompress and absorb all of the wonderful information. Thank you for all of the great work PTA does for my children and all children!

Texas textbooks re-write history
Danielle Hawkins
What I don't understand is how the people that want to change our children's textbooks aren't scholars or historians!!!! I'm not understanding that at all. And if they get the opportunity to do this, how wrong and misleading our youth could be!

Collin Robinson
This is just proof again that parents need to play a larger part in the education of their children. It's not enough to assume that what they are taught in school is all they should be taught.

Also not enough to think that a single viewpoint is correct, or more correct than any other. Take the North and the South during the civil war, both are a part of the history... should one side not be taught?

Steph Johnson
They may re-write it, but they cannot deny it. It is our duty as parents and community members to remember our past. Good and bad.

Check it all out here and let us hear from you too!


twitter

Live Tweets Delivered Full Coverage of Convention - Highlighted Exhibitors

@dadlabs New Post: our team at #PTAcon2010 checks in from Memphis: http://bit.ly/amoCJf

@dadlabs We urge all dads to commit to 3 hours at their child's school. Register at http://www.PTA.org/millionhours #PTAcon2010

RT @daddyclay: She's tough to keep up with! But good interview with

@RosalindWiseman, the original Queen Bee. #PTAcon2010

@SueScheff Most #parents childproof their homes for kids, don't forget your teens - http://tinyurl.com/35bx7se #PTAcon2010 @StopMedAbuse

@SueScheff Don't fret the sweat: Body odor and your teens, what deordorant is best for your child - http://tinyurl.com/29bzgnl #PTAcon2010 #parenting

@SueScheff @ptaeditor #PTACon2010 - It was a POWERFUL Experience! Loved it and can't wait to catch my breath to write more! Thx so much!

RT @parenting: Hey, that's me! RT @ptaeditor http://twitpic.com/1vvhk1 @parenting interviews @byronvgarrett at #ptacon2010 blogger cafe

@parenting Next up: Tichina Arnold, star of Everybody Hates Chris and graduate of the Fame high school in NYC! #ptacon2010

@parenting PTA Reflections winners receiving awards. Support arts in schools! #ptacon2010

@Orangejayhawk Wow not only watching convention online but also participated in e-poll #ptacon2010

@NebraskaPTA Puerto Rico was just added as the 55th Congress of NaPTA. Welcome them! #ptacon2010

@swcarey Sec.Duncan: study says teens exposed to 12 hours of media/day & 25 mins reading; Kaiser Found study #ptacon2010

@ALPIRC @inpirc with Byron Garrett and Vito Borrello at #ptacon2010 http://tweetphoto.com/26935127

@ALPIRC Like Narvie J Harris, winner of Selena Sload Butler Award, PTA members are beacons of light. #ptacon2010 http://yfrog.com/fvcjabj


Fotki

Browse our image gallery for historical memories and fascinating moments captured during 114th Convention http://www.pta.org/photos


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