Take Your Family to School Week
National PTA’s Take Your Family to School Week garnered media coverage on TV and radio news stations, as well as in print and online media. News outlets reported on local events and some of the 32 PTAs that received a national grant from National PTA. News links below.
By the Numbers
Media impressions: 900,000 (number of people who saw the coverage based on circulation)
Est. Ad equivalency: $100,000 (amount it costs to purchase equal advertising space)
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Founders Day
National PTA celebrated its 114-year anniversary this year. Founder’s Day received more mentions in on-line news outlets than ever before. Click on news logos below to view online mentions.
By the Numbers
Media impressions: 20,000 (number of people who saw the coverage based on circulation)
Est. Ad equivalency:$5,000(amount it costs to purchase equal advertising space)
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Common Core State Standards Parent Guides
Education trade, consumer media and bloggers reported on National PTA’s Parents’ Guide to Student Success. The guides focus on the Common Core State Standards and empower parents to work with state and district leaders to ensure that the standards are implemented effectively in schools across the country. News links below.
By the Numbers
Media impressions: 950,000 (number of people who saw the coverage based on circulation)
Est. Ad equivalency: $70,000 (amount it costs to purchase equal advertising space) |
White House Bullying Summit, Connect for Respect & Legislative Conference
National PTA thrived during an action packed week that included the launch of a bullying prevention campaign, Connect for Respect, at a White House Bullying Summit, as well as the association’s Legislative Conference. News links below.
By the Numbers
Media impressions: 1 million (number of people who saw the coverage based on circulation)
Est. Ad equivalency: $100,000 (amount it costs to purchase equal advertising space) |
National PTA Issue Brief, PIRC Funding & Family Engagement
Education Daily, one of the education community’s premier media outlets, featured National PTA in recent articles covering a range of topics. Coverage included: a front page report on an issue brief by National PTA and the Harvard Family Research Project (HFRP); an article about funding for Parent Information Resource Centers; and the role of family engagement in the reauthorization of education legislation. News links below.

Experts: Parents crave real-time data that makes sense
Mixed messages, budget plan push out PIRCs, some say
Federal family engagement role remains murky to some
HEALTHY LIFESTYLES
National PTA’s Healthy Lifestyles Program events continue in local PTAs. Two PTAs recently held events that were a direct result from the grants provided by National PTA. See news links below.
By the Numbers
Media impressions:20,000(number of people who saw the coverage based on circulation)
Est. Ad equivalency:$2,000(amount it costs to purchase equal advertising space) |
Redbook Magazine
National PTA contributed to an article in the March issue of Redbook Magazine. The article positioned PTA as a leader in education reform. See news link below.
By the Numbers
Media impressions: 2.2 million (number of people who saw the coverage based on circulation)
Est. Ad equivalency: $20,000 (amount it costs to purchase equal advertising space) |
TIME Magazine Covers Education Budget Crisis
In February TIME Magazine brought light to the education budget crisis and the efforts of PTAs across the nation to ensure their children receive the highest quality education possible. Although the article talks specifically about the district problems that may be associated with fundraising, the article still calls much needed attention to inadequate education funding and the action parents are taking for children.
NOTE: This link only provides the beginning of the article. The full article is available in the February 7th issue of the magazine.
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