PTA Newsroom | PTA Coverage

PTA Coverage

March 2010

First Lady Michelle Obama Draws Media to National PTA's Legislative Conference

PTA NEWSWIRE—Dozens of media outlets reported on First Lady Michelle Obama's remarks to National PTA® members at a special luncheon during National PTA's Legislative Conference. The news coverage continues to position PTA as a leader on key issues dealing with family, children and education. The First Lady spoke about her latest national campaign, "Let's Move"-a movement pertinent to the National PTA's efforts toward fighting childhood obesity and promoting healthy lifestyles. Click here to view the multi-media news release, click here to view the First Lady’s remarks and see links below for news coverage.

By the Numbers
Ad equivalency rate: $500,000 (amount it costs to purchase equal advertising space)
Media impressions: 7 million (number of people who saw the coverage based on circulation)

First Lady addresses PTA in Virginia

Michelle Obama addresses national conference of parent teacher association (PTA) Let’s Move! Campaign

First Lady challenges designers to develop more health-conscience video games for kids

Can Michelle Obama's chubby kids campaign save billions in health care costs?

First lady launches contest for healthy kids games at National PTA Legislative Conference

Childhood obesity is on the National PTA’s docket as the group takes to Congress with First Lady Michelle Obama on its side

What a "Map of Play" Looks Like and Why We Need It

Get ready to put your arms around obesity

Michelle Obama Takes Anti-Obesity Drive to Food Makers

Childhood obesity

Parenting Magazine Reports on Common Core State Standards Initiative

PTA NEWSWIRE—As the First Lady was wrapping up her remarks at National PTA’s Legislative Conference, the association was leading the conversation on the release of the drafts of the common core state standards (which occurred the same day). Parenting Magazine, National Media Sponsor of PTA’s Reflections Program, reported on the topic and featured an interview with National PTA in their March issue. PTA also held a high-level panel of key players in the initiative and providing reaction to national media.

By the Numbers
Ad equivalency rate: $75,000 (amount it costs to purchase equal advertising space)
Media impressions: 550,000 (number of people who saw the coverage based on circulation)

Click here to view video of the panel. Click link below to see Parenting Magazine coverage.

In related news, Parenting Magazine also featured a PTA mom as their “March’s Mom of the Month.” Coincidentally, the column ran on the same page as the common core state standard news.

Click here to view online news coverage.

Click here to view scan of actual magazine.

Education Daily Reports on National PTA's Urging of Sustained Funding for PIRCs

PTA NEWSWIRE— One of the education community’s premier daily news services, Education Daily, reported on National PTA’s reaction to President Obama’s 2011 budget proposal released last month. National PTA applauded the historic investment in education in the President’s budget proposal, but the consolidation and proposed elimination of the Parental Information and Resource Centers program included in the budget request is of great concern to PTA. Click here to view PTA’s official reaction and click link below to view news coverage.

By the Numbers
Ad equivalency rate: $100,000 (amount it costs to purchase equal advertising space)
Media impressions: 50 ,000 (number of people who saw the coverage based on circulation)

Media Includes Parents Voice in News about Four-Day School Weeks

PTA NEWSWIRE—National PTA provided the parent perspective in a recent news report by NBC about school districts exploring the option to move to four-day school weeks due to education budget shortfalls. National PTA President Charles J. “Chuck” Saylors was interviewed during the association’s National Legislative Conference about the topic. Click link below to view entire news report which aired in dozens of media markets across the country.

By the Numbers
Ad equivalency rate: $220,000 (amount it costs to purchase equal advertising space)
Media impressions: 1 Million (number of people who saw the coverage based on circulation)

National PTA Leads Special Education Section in USA TODAY

PTA NEWSWIRE—National PTA leveraged an opportunity to write a foreword for a special education supplement in USA TODAY. The foreword was by-lined by National PTA President Charles J. ‘”Chuck” Saylors. The media hit happened during an historic week as PTA was wrapping up its legislative conference in Washington DC. Click the link below to see the foreword and special section in its entirety.

By the Numbers
Ad equivalency rate: $50,000 (amount it costs to purchase equal advertising space)
Media impressions: 1 Million (number of people who saw the coverage based on circulation)

Take Action for Children and the Education Crisis

News about New PTA Fruit Smoothie

PTA NEWSWIRE— National PTA and Jamba Juice (Proud National Sponsor) announced recently a new way to get your recommended dose of daily fruit with the debut of the PTA Smoothie—Five Fruit Frenzy(TM) smoothie. Created by Jamba in conjunction with top leaders from National PTA, the Five Fruit Frenzy blends blueberries, strawberries, bananas, peaches and mangos to offer young people a delicious way to help meet their recommended daily serving of fruits. Click here to view the news release and click links below to see news coverage.

By the Numbers
Ad equivalency rate: $1 Million (amount it costs to purchase equal advertising space)
Media impressions: 2 Million (number of people who saw the coverage based on circulation)

Jamba And PTA Team To Create Fruit Smoothie

Food and Dining Briefs

National PTA Unveils New Partnership with Nickelodeon, Dora the Explorer

PTA NEWSWIRE—National PTA has joined Nickelodeon’s in an effort to help prepare children for their first day of school. The partnership is part of a new campaign in celebration of Dora the Explorer's tenth anniversary. It’s called, "Beyond the Backpack," and will offer support for preschoolers and their parents as they enter school. Click links below to view news coverage and more about the partnership.

By the Numbers
Ad equivalency rate: $150,000 (amount it costs to purchase equal advertising space)
Media impressions: 300,000 (number of people who saw the coverage based on circulation)

'Dora the Explorer' Animation Hits 10th Anniversary